According to a press conference held on May 11, the Ningxia Tourism Investment 2026 “Ningxia Super League” will take place from May to October across eight venues in the region. Guyuan City will host seven home matches, with the first game kicking off on May 16 at 3:00 PM at Ningxia Normal University’s football field, where the Guyuan Liupanshan Changying Team will face the Ningdong Team.
Zhao Wancang, Director of the Guyuan Education and Sports Bureau, announced that the Guyuan home venue has completed facility upgrades, including field markings and electronic display screen adjustments. The stadium now features independent locker rooms, medical rooms, and full emergency support with fire trucks and communication vehicles. A five-in-one security network covering safety, transportation, medical care, fire protection, and emergency response has been established by local public security and health departments. Before each home game and during halftime, the city will host traditional performances, intangible cultural heritage displays, and a lottery offering over 300 tickets to major scenic spots worth more than 10,000 yuan, allowing fans to experience Guyuan’s culture and tourism while watching the matches.
Luo Jiangdong, Deputy Director of the Guyuan Cultural, Tourism, Radio, and Television Bureau, introduced nearly 80 cultural, sports, and tourism activities during the league, including five themed routes such as ecological leisure summer tours and Great Wall Silk Road cultural tours. A combined ticket for six scenic spots in Guyuan and four in Pingliang, Gansu Province, is available at 188 yuan (original price 450 yuan), valid until October 31. Guyuan has also invested 300,000 yuan in a “Free ETC in Guyuan” policy, with 4 A-level scenic spots and 9 star-rated hotels offering discounts, allowing each user up to 12 redemptions.
Li Shurong, Party Secretary and Director of the Guyuan Commerce and Investment Promotion Bureau, stated that fans with Guyuan home match ticket stubs can enjoy multiple discounts within five days (before, during, and after the game) at participating merchants: 15 yuan off on dining orders over 50 yuan, 30 yuan off on orders over 100 yuan, 60 yuan off on orders over 200 yuan; 50 yuan off on accommodation at listed prices; 10% off on local specialties with free shipping for orders over 200 yuan; and 30 yuan off on fuel at designated stations for orders over 200 yuan.
Outside the stadium, the south gate of Ningxia Normal University’s main venue will host a “Guyuan Premium Products” market with 60 booths, showcasing local cuisine, high-quality agricultural products, and intangible cultural heritage creative items. Additionally, several shopping malls, hotels, and barbecue restaurants in Guyuan districts will set up high-definition screens as “second venues,” live-streaming matches and offering limited-time meal packages and exclusive vouchers, allowing fans without tickets to watch nearby and shop conveniently.
During halftime of each match, 61 lucky audience members will be selected to win Guyuan specialty gift packages worth between 88 and 888 yuan. Online, the “Liupang Fengwu Ji” mini-program will host a “Goal Red Envelope Rain” event: for every goal scored by the Guyuan team, 500 large consumption vouchers (worth 60 yuan off on orders over 200 yuan) will be distributed.
A “Guyuan Food Check-in” campaign runs throughout the season: consumers who spend at least 20 yuan at designated restaurants from the “Top 100 Guyuan Heartbeat Dishes” list can collect stamps. The first 50 consumers to collect 10 or more stamps will receive a specialty gift package worth 300 to 1,000 yuan, delivered free of charge.
